about
“The connection between personal and entrepreneurial financial management is clear and undeniable. Elevate your personal finance skills to enhance your business success!”
La Juana Whitmore, MPNA, ASBC®, CFEI®
Founder, NextFemme Financial
NextFemme Financial is the next generation of personal financial education, coaching, and consulting for women entrepreneurs.
our vision
We envision a global community where every woman entrepreneur has the resources, knowledge, and support to thrive, transforming their dreams into impactful, prosperous enterprises that elevate the economic status of women worldwide.
our mission
The mission of NextFemme Financial is to champion the financial success of women entrepreneurs through tailored financial education, personalized coaching, and strategic consulting, enabling them to achieve financial independence and business success.
our values
Curiosity | Affluence | Trustworthiness | Results | Innovation
NextFemme Financial was launched, in part, with a grant from BMO. Read more.
why NextFemme Financial?
Before launching NextFemme Financial in 2024, our founder worked with hundreds of entrepreneurs and consistently found a common challenge: many entrepreneurs struggle with personal financial acumen, which hampers their ability to manage their business finances. At NextFemme, we understand that personal financial acumen is not just a skill; it's a crucial ingredient for entrepreneurial success. Our mission is based on academic research, and our programs are designed to demystify money and equip you with the knowledge and tools to make informed financial decisions.
why financial acumen matters…
better decision-making capabilities
Research shows that strong personal finance skills directly impact the ability to manage business finances effectively. Financial knowledge (often called financial literacy) significantly enhances decision-making capabilities, enabling people to make better savings, investments, and overall financial management choices.
improved business performance
Moreover, research shows that higher levels of financial acumen correlate with improved business performance, sustainability, and profitability. Entrepreneurs who are adept at managing their personal finances tend to be more successful in their business endeavors as they apply the same principles of budgeting, saving, and investing to their ventures.
By prioritizing personal financial acumen, NextFemme Financial not only empowers you to avoid common financial pitfalls and seize growth opportunities but also enhances your personal financial well-being, making you more confident and secure in your financial decisions. This fundamental, root-cause approach to financial management is central to the services provided by NextFemme Financial, ensuring that our clients are equipped to excel both personally and professionally.
why women?
women have been excluded
Understanding why financial knowledge matters for women is crucial in recognizing their unique challenges and opportunities. Historically, women have been underrepresented and often excluded from economic systems, limiting their access to banking, credit, and investment opportunities. This exclusion has had long-term impacts, contributing to the gender income and wealth gaps that persist today.
Almost 200 years of bank and credit access exclusion
1780
The start of the United States Financial System
1974
Women are able to open a bank account on their own
Men Raise 50x More Venture Capital than Women
women have different circumstances
Women often encounter distinct financial circumstances, such as longer life expectancies, which require more extensive retirement planning, and career interruptions for caregiving, which can affect income and savings. Moreover, women-owned businesses frequently receive less funding than those owned by men, yet research consistently shows that women entrepreneurs are highly effective at using their resources and generating returns.
Life Expectancies
Lifetime Earnings
Financial acumen empowers women to overcome these obstacles by giving them the tools to manage their finances effectively, make informed decisions, and advocate for themselves in financial negotiations. Enhanced financial acumen enables women to build wealth, invest wisely, and secure financial independence, which are critical for personal empowerment and economic equality.
At NextFemme Financial, we are dedicated to bridging the financial knowledge gap and supporting women on their journey to financial confidence and success. By offering tailored financial education, coaching, and consulting, we aim to create a community where women entrepreneurs can thrive, ultimately contributing to a more equitable and prosperous society.
meet our founder
La Juana Whitmore, MPNA, ASBC®, CFEI® is the founder of NextFemme Financial and La Juana Whitmore Consulting. She is a Business Strategist, Accredited Small Business Consultant®, Certified Financial Education Instructor℠, Doctoral Candidate, and University Professor who is passionate about designing and innovating business models for all types of companies.
In addition to an almost 20-year career with Target Corporation in business analysis, architecture, and strategy consulting, she has advised hundreds of small firms and nonprofits.
La Juana’s personal mission is to create parity for women and underrepresented communities, helping them build wealth through entrepreneurship education and business development.
why people love working with our founder..
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Antoinette Flores - Life Reimagined GBC
"I've had the privilege of working with La Juana and her expertise has been invaluable to my businesses! She has advised me on business strategy, [and] assisted me with developing my business plan. I have dubbed La Juana as the Business Beast!"
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Mica Anders - Anders Genealogical Services
“Working with La Juana was amazing!…I now feel more confident in leading my company and understand what steps to take next. La Juana's support and guidance have been incredibly valuable, and I can't recommend her enough!”
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Kim Aldrin - Finn & Sparrow
“La Juana is an incredible strategist, leader and partner. I highly recommend her research capabilities, business savvy, and technical know-how to all that want to succeed.”
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Sarah Filipi - Sarah Grace Photography
“La Juana spoke at our Women Entrepreneur's Group…the audience loved her! She fields questions like a pro and leaves you with action steps…I would recommend La Juana as a business speaker in a heartbeat.”
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Sarah Moe - Sleep Health Specialists
“I would not have a business if it weren't for La Juana.”
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James Jones - SparkDJ
"La Juana gave us a great foundation for our business and investment strategies. Since, we’ve doubled our valuation, brought on additional investment, and gotten press in Forbes and Billboard. On top of that, she’s just a great person to be around. "
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Steve Lebeau - Synapse MN
“I think La Juana could teach ANYTHING.”
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Aaron Carter - Carter Performance Group
“La Juana's business acumen is superb. La Juana is a visionary who maintains a positive attitude and she delivers great results. La Juana is a need to know business leader and her businesses are meeting the demands of a growing market.”
